This is the eleventh year FMI has run the study with 1,480 shoppers surveyed this past July. The most important number that I keep coming back to is 29%. That’s the share of deli-prepared meals that now replace a restaurant meal, up from 12% in 2017. Almost ten years ago half of all deli and prepared food meal purchases were replacements for something the shopper would have cooked at home; today that’s down to 31%.
READ The Lempert Report on Substack.